There’s something seriously startling about Purity Ring‘s new video for “Begin Again,” the single from their most recent Another Eternity album.
Rebirth is the central theme of this video, portrayed as something synonymous with life’s cycle. Directed by Young Replicant, “Begin Again” takes on an eerie undertone that brings in church bells, nuns and, quite literally, the dead coming alive. The composition is articulate in its message and a beautifully sullen sight for the eyes.
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Check out the video below and scan the world tour dates to see if Purity Ring is coming to a city (or country) near you.
10-24 Halifax, NS – Halifax Pop Explosion
10-27 Sheffield, England – Plug
10-28 Cambridge, England – Junction
10-29 London, England – Roundhouse
11-01 Antwerp, Belgium – Trix
11-02 Luxembourg, Belgium – Den Atelier
11-03 Paris, France – Gaité Lyrique
11-04 Cologne, Germany – Kulturkirche
11-05 Prague, Czech Republic – Excellent Jukebox @ Lucerna Music Bar
11-06 Warsaw, Poland – Proxima
11-08 Stockholm, Sweden – Debaser
11-09 Oslo, Norway – Rockfela
11-10 Copenhagen, Denmark – Amager Bio
11-11 Berlin, Germany – Berghain
11-12 Milan, Italy – Tunnel
11-13 Barcelona, Spain Razzamatazz 2
11-14 Madrid, Spain – Joy Eslava