Prince fans have another posthumous release to celebrate, as the Prince estate dropped a video for “Holly Rock” on Thursday (July 25). The song, originally written and recorded for Prince’s longtime collaborator Sheila E., is the second single from Originals, the posthumous demo album the estate released on the late singer’s birthday last month.
The uptempo, synth-heavy jam was originally recorded at Los Angeles’ Sunset Sound studios in April 1985, the same week Prince recorded his 1986 Billboard Hot 100 No. 1 “Kiss.” Prince gave Sheila E. sole writing and producer credit, but the legendary singer actually co-wrote it with her and produced the track himself.
The animated “Holly Rock” video — which was created by London’s Electric Light Studios, and co-produced by the Prince estate and Warner Records — features Prince in his many colorful and flamboyant outfits, as well as comic strips to deliver some of the song’s lyrics.
Originally recorded for the soundtrack to the 1985 film Krush Groove, “Holly Rock” has not appeared on a Prince-related album until Originals. This is the first time the song has been made available digitally.
Check out the full Originals album here, and watch the “Holly Rock” video below.