Emerging boy band PRETTYMUCH revealed a new video on Friday (Sept. 15) to go along with single “Would You Mind” that dropped in July. No, we don’t mind at all. By all means.
PRETTYMUCH, Simon Cowell’s latest boy band creation, is comprised of Austin Porter, Brandon Arreaga, Zion Kuwonu, Edwin Horonet and Nick Mara. On Friday (Sept. 15), the group’s Instagram account posted the announcement along with caption, “It’s as PRETTYMUCH as it gets. WOULD YOU MIND – the pretty way… link in bio.”
The Emil Nava-directed video starts out with a camera panning to each member of the group standing in an alley. Before any music starts, one of the guys has a voiceover saying, “First and foremost, it’s a brotherhood. And, it’s like, we just make music on top of that. Being in the group is honestly one of the sickest things ever.” About 45 seconds in, the song begins a capella briefly before a beat drops and we’re thrown into a fast-paced video with scenes from that same alley, hanging out of a van, running near the beach and skateboarding — fitting to the fun vibe of the song.
“Would You Mind” is the group’s debut single, which they performed on the Teen Choice Awards in August. Watch the official music video below.