Back in October, Nahko, also known as the front man for world music collective Nahko and Medicine for the People, took time to tell his own story through his debut solo album My Name Is Bear. Today (Dec. 1) he shares the visuals with Billboard to a song from that album titled “Be Here Now.”
Prior to the album release, Nahko gave Billboard insight into the meaning of the song, saying, “It’s just about being present in your relationships in life and not thinking so much about the past or the future.” He added, “You know, we’re trained so robotically to think about retirement and our 401K and this whole structure of living. That’s so not about anything that we’re really here for.”
It took a community to get the video to come together as it did. Nahko looked to his own community to find a piano for the video, and as he put it, “What we got was even cooler.”
“Through the grapevine connections from some sisters in the Medicine Tribe, we found a fellow named Coda. He had this piano he had designed and built from scratch. Each key lights up a different string of LED lights, and there are several settings for different displays. Coda pulled up to our location on Grizzly Peak in Berkeley on the side of the lookout road. We unloaded the piano and built it right there! It was pretty amazing. Talk about community powered movements.”
The bright piano visuals are juxtaposed onto black and white videos from Nahko’s recent sold-out headlining shows while touring for My Name Is Bear. Nahko explained the logic behind his color choices, “With the best light at night for the piano shots, it wouldn’t have been as amazing in black and white. With the other shots in black and white, it pulls a different emotion, I feel. I’ve always been a fan of it. To me, it’s classy and emotes an honest frame of an artist.”
Watch the video for “Be Here Now,” below.