As Vine quickly becomes more and more like the music industry’s new demo tape, musicians and fans of all ages are using the site to leverage their unique talents. Whether they hinge on humor, heart, skill or some combination of all three, the Vine/Instagram/Internet micro-stars below are using every platform available to make sure their songs (or at least six seconds of them) are heard across the web.
Vine followers: 5.3 million
Jokey Vine skits helped propel this Omaha, Neb., mall-rap duo (Jack Johnson, 19, and Jack Gilinsky, 18) to No. 87 on the Hot 100 with the club-lite track “Wild Life.”
Vine followers: 336,800
This ukulele-strumming singer-songwriter, 23, is Vine’s answer to Regina Spektor?. Last July, the Oregon native crowd-funded $6,862 to record her debut EP, Year: 2277.
Instagram followers: 808,000
LeBron James and Meek Mill have paid tribute to the 7-year-old whose viral dance moves inspired a BET Awards cameo, a tour and a budding rap career.
Instagram followers: 883,000
Twitter followers: 28,000
Vine followers: 4.6 million
A husband-and-wife team (Michael and Carissa Rae Alvarado) whose chirpy covers of Billboard Hot 100 hits (“Fancy,” “Happy”) landed it a deal with Republic Records.
This story originally appeared in the April 18th issue of Billboard.