Jack and Jack arrive at DigiTour presents "Jack & Jack The Movie" Los Angeles premiere at Pacific Theatre at The Grove on December 4, 2014 in Los Angeles, California.
Chelsea Lauren/Getty Images
As Vine quickly becomes more and more like the music industry’s new demo tape, musicians and fans of all ages are using the site to leverage their unique talents. Whether they hinge on humor, heart, skill or some combination of all three, the Vine/Instagram/Internet micro-stars below are using every platform available to make sure their songs (or at least six seconds of them) are heard across the web.
@JackandJackOfficial (pictured above)
Vine followers: 5.3 million
Jokey Vine skits helped propel this Omaha, Neb., mall-rap duo (Jack Johnson, 19, and Jack Gilinsky, 18) to No. 87 on the Hot 100 with the club-lite track “Wild Life.”
Vine Stars Jack & Jack Make Rap Chart Debut
Vine followers: 336,800
This ukulele-strumming singer-songwriter, 23, is Vine’s answer to Regina Spektor. Last July, the Oregon native crowd-funded $6,862 to record her debut EP, Year: 2277.
Op-Ed: Vine Became the New Demo Tape in 2014
Instagram followers: 808,000
LeBron James and Meek Mill have paid tribute to the 7-year-old whose viral dance moves inspired a BET Awards cameo, a tour and a budding rap career.
Instagram followers: 883,000
Boosted by 1.5 million Twitter fans, this singer-songwriter, 17, recently opened for Fifth Harmony and comes off like an angstier Shawn Mendes.
Vine Stars Shawn Mendes and Us the Duo Storm Social 50 Chart
Twitter followers: 28,000
This Jacksonville, Fla., radio DJ has interviewed Kevin Jonas, Charli XCX and Flo Rida on Talkin’ Snap!, a jovial talk show conducted through Snapchat exchanges.
Vine followers: 4.6 million
A husband-and-wife team (Michael and Carissa Rae Alvarado) whose chirpy covers of Billboard Hot 100 hits (“Fancy,” “Happy”) landed it a deal with Republic Records.
This story originally appeared in the April 18th issue of Billboard.