The New Jersey/New York native, who has previously toured with Justin Bieber, has made waves making both the Spotify Viral 50 list and Billboard Twitter Emerging Artists chart with her songs “On My Mind” co-starring Pusha T and her rendition of “WWYD” with Vic Mensa.
When it comes to creating new material, Raia says she is constantly searching for a specific feeling, similar to the vibes she felt listening to soul music with her father while growing up. “Mostly, [I look for] the feeling soul music gives me. So it really doesn’t matter what genre; if I get that feeling that’s what I’m always looking for in music,” she tells Billboard.
These abstract feelings encompass the concept of her latest video. An upbeat mix with a dance vibe diverging from the stripped down, acoustic original, the remix’s accompanying visual features a collection of behind-the-scenes footage from tours and interviews.
“Really the idea for the video was about following me to my happy place. It was basically saying, you know, ‘Here’s my journey. Follow me to my happy place and maybe you make a video of yourself going to your happy place,'” explains Raia. “And just knowing that wherever we follow each other, we’re on each other’s side. Whatever we’re doing on our journeys, we’re doing it to give and share love with one another.”
Watch Raia’s video for her song “Follow Me (KLYMVX Remix)” with Wyclef Jean below.