Leave it to Michael Jackson to provide one more fun, spooky scare from beyond. The thrilling side of the late pop icon — who delighted in finding new ways to surprise his fans — is celebrated on the 13-track Michael Jackson SCREAM compilation that dropped on Friday (Sept. 29). But in addition to such iconic songs as “Thriller,” “Blood on the Dance Floor,” “Dirty Diana” and “Dangerous,” the CD and collectible glow-in-the-dark 2LP vinyl (the latter available Oct. 27) the collections will feature the first-ever augmented-reality experience created exclusively for a Michael Jackson album.
The immersive Scream AR experience is a classic MJ project, which finds the Michael Jackson Estate and Sony teaming with Shazam to allow fans to use the music discovery app to point the Shazam camera at the album’s poster to launch a spooky extra. The collaboration marks the first time Shazam has integrated the AR experience into a CD or vinyl release and it’s also the first global AR initiative from the company.
Click here to watch a video tutorial for the AR experience.
Fans in cities across the country can also look for Scream billboards and posters to pop up in major cities around the globe today that will feature the Shazam logo and trigger a second AR experience inspired by the album’s cover art. Click here to pre-order the collectible LP. As one more treat, the Estate of Michael Jackson has tapped DJ Steve Aoki to create an official “Thriller” remix — “Thriller (Steve Aoki Midnight Hour Remix),” out today as a standalone single, available to stream or DL here.