Michael Jackson appears on a new Pepsi can design as per the brand’s #PepsiGenerations campaign this summer. The late “Thriller” singer appears alongside similar retro designs featuring Pepsi-affiliated artists Ray Charles and Britney Spears.
The campaign intends to highlight Pepsi’s biggest pop culture moments over the years, starting with February’s “This is the Pepsi” Super Bowl commercial narrated by Jimmy Fallon.
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Jackson began appearing in Pepsi spots in 1984, when his hair famously caught fire during one shoot. He also appeared posthumously in a series of 2012 Pepsi ads to celebrate the 25th anniversary of his album Bad.
Do you have the Michael Jackson new limited edition @Pepsi can available in the US? The can is also coming to select other countries around the world. pic.twitter.com/0UDSYMdGe5
— Michael Jackson (@michaeljackson) May 11, 2018