Lana Del Rey gave fans something to chew on over the weekend when she dropped the epic, 14-minute video for the title track to her recent Norman F—ing Rockwell album. The dreamy, Chuck Grant-directed clip encompasses the title track, as well as the album’s “Bartender” and “Happiness is a butterfly.”
Shot in a grainy, throwback style, the clip opens with LDR at a piano singing about that manchild who almost made her say “I love you,” following the singer out into the garden where her Snapchat-filter-like sunglasess tell their own love story. As images of lazy summer days on a sailboat fill the lenses, LDR poses in front of a swimming pool fillled with jellyfish and digital music notes rising into the air.
The scene switches to Lana hanging with her “Ladies of the Canyon wearing black” for “Bartender,” ghost-riding her whip while animated deer frolic and atomic bombs go off in the background, and sittting in a meditation circle holding hands. The singer and her girl gang toss Slurpies at cute cops and dream of dancing in hand-drawn thought bubbles, and, because it’s Lana World, instead of arresting them, the cops palyfully dance around with donut boxes on their heads and let the ladies be on their way.
The last third of the clip edited by the singer finds her communing with the winged creature of the title as she and the gang — now all dressed in white — lay in a truck bed with digital lightning flashing around their heads and smile while chilling near a busy highway.
Del Rey also announced this week that she’s planning to release a spoken word album on Jan. 4, with half the proceeds going toward Native American organizations.
Watch the new video(s) below.