Lady Gaga has no problem attaching art to music — she named her last album “ARTPOP” and had a performance artist vomit on her at South By Southwest, after all — and she’s not showing signs of stopping anytime soon with her new music video, which nearly hits a 12-minute runtime.
Saturday evening (March 22), the singer debuted her video for “G.U.Y.” on NBC’s “Dateline” prior to making the clip available online. In all, the video for the song, which is scheduled to impact radio next month, clocks in at 11 minutes, 46 seconds — exceeding even her nine-minute romp with Beyonce on “Telephone” a few years back.
“G.U.Y.” opens with a shot of the pop star, donning large, feathered wings and an arrow sticking out of her skin, face down in the ground, suited-up extras grabbing for money around her before abandoning her while “Artpop” plays in the background.
She later stumbles through a dusty terrain, collapsing at the gates of a large castle — it was shot at Hearst Castle in California — before she’s placed in a pool of water, “Venus” now the soundtrack. She reemerges in a skimpy white outfit as the song everyone came for, “G.U.Y.,” begins.
Once she reaches her Valhalla, Gaga and co. unleash a series of dance moves across the castle, both in water and out of it, while seemingly plotting her revenge against the executives grabbing for money in the opening shot. Eventually, she travels to their offices, where she has her revenge of sorts.
The video was shot last month at Hearst Castle in San Simeon, Calif., and Gaga herself is listed as the director. It’s the third official single from “ARTPOP,” following “Applause” and “Do What U Want.” The album hit No. 1 upon its release last year, selling 258,000 copies in its first week.