Katy Perry’s music videos are often fun, brightly colored affairs, but for the clip for “Unconditionally,” the pop star took a more basic approach, featuring glamorous shots and a metaphor-filled storyline.
The video opens with Perry, dressed in white, snow falling around her. Scenes of a renaissance-esque dance are spliced in, giving the clip a juxtaposition between colorful and non-colorful imagery.
Eventually, the video’s dramatic moments hit, with a bed near the dance bursting into flames and, in the snow, Perry getting hit by a car. The dance erupts into a feverish fracas of movement (and a few kicked chairs) while flowers burst from behind the singer.
In an interview with MTV, who premiered the video, Perry said the “Unconditionally” video “doesn’t have a complete narrative,” and that it was influenced by such films as “Dangerous Liaisons” and “Anna Karenina.” Perry also explained that the car crash scene signified the feeling of falling in love — “When love hits you, you feel like you’ve been hit by a car,” she said.
The Brent Bonacorso-directed video, the second from Perry’s “PRISM,” was reportedly shot in London. The single has peaked at No. 21 on the Hot 100 and at No. 9 on the Pop Songs chart, following the chart-topping lead single “Roar.”