Fans across the world are finding themselves quite unmetaphorically chained to the rhythm — also the title of Katy Perry‘s upcoming single — as they are sharing videos on Twitter and Instagram of themselves standing by disco balls chained to various items in different cities.
But why? The disco balls are connected to headphones that play the new Perry single, ahead of its release on Friday (Feb. 10).
Why are we all so chained… #FRIDAYTHE10TH pic.twitter.com/DOo6zpe4dQ
— KATY PERRY (@katyperry) February 7, 2017
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PLOT TWIST: pic.twitter.com/mMXz7l0flA
— KATY PERRY (@katyperry) February 8, 2017
So far, fans have found these disco balls in Chicago, San Francisco, London, Stockholm and seemingly everywhere else. A map that shows the impressive span of this installment can be found here.
Okay this is nuts. There’s a disco ball at Nathan Phillips Sq PLAYING BRAND NEW @KATYPERRY. Go check it out! #ChainedToTheRhythm pic.twitter.com/ef2nwP0dGO
— TJ (@OnAirTJ) February 8, 2017
PLOT TWIST: pic.twitter.com/mMXz7l0flA
— KATY PERRY (@katyperry) February 8, 2017
THE FANS ARE LIVIN FOR THIS — YAAAAS @KATYPERRY —— #ChainedToTheRhythm #KatyPerry pic.twitter.com/ZMA1PH93KA
— Universal Music CA (@umusic) February 8, 2017
Through rain, wind & snow we are #CHAINEDTOTHERHYTHM@katyperry #KatyCats pic.twitter.com/J5PTdjUE6e
— Capitol Records (@CapitolRecords) February 8, 2017
Following the song’s official release, Perry will debut “Chained to the Rhythm” live at the Grammys on Sunday (Feb 12).