Bieber deactivated his account last August due to fans’ harsh messages towards his then-rumored girlfriend Sofia Richie. When it was reactivated on Friday, all his previous posts were returned, as well as his 77.1 million followers.
The new T-Mobile ad features a dapper Bieber narrating an academic history of touchdown celebrations. An instrumental version of his song “Children” soundtracks the clip.
We’ll see whether this is a one-time post, or if the Biebs is truly back on Instagram.