On Monday (July 18) Justin Bieber unveiled his new Purpose Tour XO Barneys New York collaboration at the store’s flagship Madison Avenue location in Manhattan.
The 31 piece unisex collection was created in partnership with music merchandise agency Bravado and is available at the Barneys NY Madison Avenue and Downtown locations in New York, as well as Beverly Hills, San Francisco and online. The collection ranges in price from $95 – $1,675, as the release coincides with the final nights of Bieber’s Purpose Tour Monday and Tuesday night at Madison Square Garden in New York.
On Monday (July 18) Bieber made a store visit to the Madison Avenue Barneys NY to celebrate the new collection. While he was there, he posed with Bravado CEO Mat Vlasic and Jay Bell, SVP and DMM of men’s designer collections, developing designer, & contemporary sportswear. See that photo here: