This story first appeared in the Feb. 12 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe.
Justin Bieber’s spiritual adviser now has a Hollywood adviser. Management 360 has signed pastor Judah Smith, who has become the go-to guru for Tinseltown’s hot young “Jesus followers,” as Smith, 37, tends to say in his sermons. The married father of three is lead pastor of Seattle megachurch The City Church but flies to Los Angeles every week to conduct Wednesday evening services that consistently draw standing-room-only crowds of more than 1,000, which on a recent night included Pretty Little Liars‘ Ashley Benson, Seattle Seahawks quarterback Russell Wilson and girlfriend Ciara.
Smith’s rising profile among Hollywood’s next gen has multiple agencies pursuing the pastor, who turned to a good friend for advice, Management 360’s Beau Swayze, a founding member of the Wednesday gatherings. Swayze made his pastor a client, and the management/production firm is now working with Smith to develop faith-based projects for millennials across all areas, including television, digital, books and branding.
This story was originally published by The Hollywood Reporter