Justin Bieber’s maturation from a mop-topped teen palling around with Usher and Ludacris to a muscular, twenty-something crooner is a well-documented one thanks to his hoards of Beliebers and his own social media. But perhaps the best documentation of Bieber’s evolution is through his classic music videos, from 2009’s “One Time” to last year’s BloodPop collaboration “Friends.”
The visual story begins in earnest fashion, with the bright-eyed Bieber singing his breakout hit, which was quickly followed by the adorably romantic video for “One Less Lonely Girl” that even sees the Biebs cuddling puppies. Following a jam-packed year in 2010 that included team-ups with Usher and Jaden Smith as well as heartfelt visuals for “Pray” and “U Smile,” Bieber gets a bit edgier in 2011 with “That Should Be Me,” sporting a new shorter ‘do and a suave leather jacket.
He carried that swag into 2012, taking things to a steamy level with “Boyfriend”’s PG-13 lyrics and “As Long As You Love Me” seeing Bieber getting awfully close with a girl late at night. After teaming up with hip-hop stars in 2013 and 2014, Bieber returned in a major way with “What Do You Mean,” a movie-like video that officially said goodbye to the boyish Biebs. Giving each of the 18 songs on Purpose the visual treatment with the help of impressive dance crews, Bieber further proved that he’s taking his artistry seriously.
Since then, Bieber has collaborated with producers such as DJ Snake (“Let Me Love You”) and Major Lazer (“Cold Water”), only making a video appearance in the star-studded DJ Khaled smash “I’m The One.” He’s teased that there’s more music to come, so this certainly isn’t the end of the Bieber video evolution — but for now, check out how Bieber’s maturing voice and looks have evolved over the past nine years in the montage below.