Justin Bieber has made it clear lately that he would like some privacy. From his recent no photos with fans policy to canceling all his meet-and-greets, the 22-year-old pop star seems to want the spotlight cranked down.
But on Wednesday (June 8) he offered Beliebers an olive branch of sorts courtesy the travelogue-like video for the Purpose track “Company.” The clip — directed, edited and produced by his longtime photographer/videographer Rory Kramer – features a series of vignettes from all over the globe filmed during his current $40 million-grossing Purpose World Tour, as well as footage of Bieber in the studio recording the song.
Watch him taking a nap in a hammock, setting sail on a yacht with his crew, posing for his Calvin Klein photo shoot, snowboarding and getting hyped backstage with his dancers.
The clip for the song — which Bieber performed at the 2016 Billboard Music Awards — was shot over the past year and JB said it’s a glimpse at the good times and effort he’s put in lately. “Personally, I love this video because it’s an honest look at my journey,” he said in a statement. “The process of putting together this album and this tour — surrounded by people I love to be with — has been really special. I’m proud of it, it’s been a lot of fun and lot of hard work, and I think that really shows in video. I hope my fans like it as I much as I do, because it’s really all for you.”
He’ll continue the tour for the No. 1 album that’s sold more than nine million copies globally and spawned three No. 1 hits on Saturday when he plays the MTS Centre in Winnipeg, Canada. He’ll stay at it in North America through June and July before heading to Japan in August and Europe in the fall.