JoJo took fans behind the scenes of the shoot for her new music video “What U Need” on Friday (Aug. 7), exclusively for Billboard‘s First Stream+.
Describing her fiery new single as “another level of confidence that I am feeling at this point in my life,” the pop singer explains the premise behind the track’s take-it-or-leave-it message.
“It’s like when you’re in a situation-ship and you’re realizing, ‘Yo, I have everything that you could want, so what do you need? Because I don’t want to stay in this no-man’s land, in this entanglement. You know, I’m too fly for this, pretty much. So tell me what you need, otherwise I gotta go.'”
JoJo also opened up about the inspiration for the single’s choreography-laden video. “Basically I just wanted to dance for this video…I just wanted to dance throughout the whole thing, I’ve never really done that before,” she says. “I wanted it to be colorful, I wanted to bring in the colors from this album packaging and have that correlation.”
“What U Need” is featured on the upcoming deluxe edition of the singer’s 2020 album Good To Know, and follows visuals for lead single “Man” as well as album highlights “Small Things” and the Tory Lanez/30 Roc collaboration “Comeback.” Next, JoJo will be teaming up with Demi Lovato for a remix of album cut “Lonely Hearts,” which is set to be released along with the rest of the deluxe LP on Aug. 28 via Warner Records.
Watch JoJo’s exclusive IGTV video with Billboard below.