Hilary Duff is getting creative with her music promo: on Thursday (May 14), the pop star finally explained the whole Hilary-Duff-is-on-Tinder! saga that impacted the blogosphere in recent weeks by unveiling the concept clip for her new single, “Sparks.” Plus, Duff has been mailing balloons to fans as a way to reveal that her first full-length for RCA, Breathe In. Breathe Out., will be released on June 16.
The “Sparks” video shows Duff more or less promoting the heck out of Tinder, explaining her infatuation with the dating app, swiping through some potential suitors with her pals and going on a bowling date with a Tinder bro (through hidden cameras, it seems). The real-life footage is intercut with dance sequences featuring Duff showing off some blue hair and slick moves, going all-out for her first proper album since 2007.
Speaking of that album, Breathe In. Breathe Out. received its title and release date as soon as Duff mailed random fans white balloons revealing the cover artwork. A few fans tweeted about the mysterious packages, and a rep for Duff confirmed that the special deliveries were official.
seeing some of you got #breatheinbreatheouttoday…more news tomorrow!!!
— Hilary Duff (@HilaryDuff) May 14, 2015
Duff will perform “Sparks” — which was cowritten by Tove Lo, Bloodshy and Peter Thomas — on The Ellen DeGeneres Show on Thursday, and will appear on Good Morning America, Live! with Kelly and Michael and The View in the week leading up to the album. Duff is also staying busy starring in Younger, TV Land’s latest hit series.