American designer Michael Kors turns the streets of Los Angeles into a runway for the second installment of his street-style-inspired campaign, dubbed The Walk, featuring Hailee Steinfeld and Jillian Hervey of Lion Babe. Lensed by fashion photographer Tommy Ton — who previously photographed Solange for the inaugural campaign last September — on the corner of Hollywood and Sunset Boulevards, The Walk showcases each performer’s unique way of styling handbags from the designer’s Mercer collection.
“Sunny Los Angeles was the perfect destination to celebrate the arrival of spring,” Michael Kors says in a statement about the new campaign, which also includes Baywatch actress Kelly Rohrbach and model Hikari Mori. “These four women have adventurous and optimistic styles that set the tone for the season.”
Oscar-nominated actress and singer Hailee Steinfeld struts down Sunset in a striped white-and-black cropped top paired with a black-and-white polka-dot wide-leg trouser, carrying a custom electric blue and black Mercer tote. Adorning her sporty dual-toned handbag is “Hailee” hand-painted in a white script by illustrator Daisy Emerson on the front of a bag. Tying together the final look is a thick black crystal-embellished strap and dangling white fringe keychain.
Electro-soul singer Jillian Hervey, who’s known for her dynamic dance moves as singer of ultra-stylish indie band Lion Babe, wore a navy blue wide-leg jumpsuit and textured metallic gold duffle tote with Lion Babe handpainted by Emerson on the front. Tying her outfit together is another handpainted detail: a white and baby blue “J” monogram with black detailing and a small gold and crystal owl keychain.
The shoppable campaign encourages fans to share photos on social media using the hashtag #SideWalkSpotted for the chance to be featured on The Walk’s platform. This social-media-focused campaign is a digitally savvy shift for the brand, that for the second season in a row is offering a “see-now, buy-now” option for Kors’ latest runway collection.
Watch the two 30-second campaign videos below: