For almost two decades, Gorillaz has captivated the world’s attention with their visionary animated music videos and instantly recognizable cartoon characters.
Born from the minds of musician Damon Albarn and visual artist Jamie Hewlett, the group released Thursday (Sept. 13) the newest visual for their track “Tranz,” off their recently released album The Now Now. Directed by Hewlett and Nicos Livesey, “Tranz” is a mesmerizing dance journey featuring the band’s beloved cartoon figures performing in front of a swirl of vibrant, flashing, psychedelic visuals.
Although the animated rockers are nothing new to Gorillaz fans, “Tranz” is the first time the members are depicted playing as a band, rather than exploring their signature, surreal adventures, like in previous videos for “Feel Good Inc.” or “Clint Eastwood”
The video offers layers of typical Gorillaz eccentricity filled with kaleidoscopic patterns, mind-bending designs and “live” shots to evoke the feel of a “real” music video. Still, “Tranz” remains true to the band’s trademark imaginative aesthetics.
Check the full video for the new Gorillaz single “Tranz” below.