Rising pop starlet Fletcher’s “Wasted Youth” has topped both Billboard’s Emerging Artists chart and the Trending 140, and now we can exclusively premiere behind-the-scenes footage from its official music video.
“I really think that there has been such a cultural shift with this generation where people aren’t so quick to put people in boxes regarding sexuality and gender,” Fletcher says over the b-roll. “I think it’s really important to depict same-sex relationships in normalized settings.”
This premiere follows an ambitious campaign for “Wasted Youth,” which Fletcher discussed on Billboard’s Pop Shop podcast. The up-and-comer filmed a special live performance of the song for Vevo’s DSCVR series and released a Michael Brun-assisted remix as well. Check out the full “Wasted Youth” music video below.