First things first: Ed Sheeran has to apologize to his Ginger Nation for betraying them. “My hair was blonde for 3 days for the shoot. I apologise to all my ginger people, it will never happen again,” he wrote in a caption to a 15-second preview of his upcoming “Bad Habits” single that dropped on Monday (June 21).
“My bad habits lead to late nights, ending alone/ Conversations with a stranger I barely know,” Sheeran sings over the bass-heavy, dance-y beat in the first look at the glossy clip due out on Friday (June 25). The Suicide Squad-like visual finds Sheeran — dressed like a fashionable glampire in a neon pink suit, electric blue tie, bedazzled, sparkly eyes and yes, rocking blonde locks — doing a slow walk with a seven-person crew of oddballs.
Menacingly singing the above-mentioned lyrics while holding a yellow smiley face balloon and leaping through the air with the full moon behind him, Sheeran also holds court in a parking garage at night as a massive crew of dancers rock out all around him.
The singer has been teasing his first official release since his 2019 No. 6 Collaborations Project for several weeks now, including a preview of “Bad Habits” on TikTok last week.
Check out some pics from the shoot and the preview below.