On Wednesday (March 20), Israeli musician and multi-instrumentalist Dennis Lloyd premiered a cinematic music video for his latest single “Never Go Back.”
“Never Go Back” is a follow-up to the love story in Lloyd’s breakout single “Nevermind.” While “Nevermind” was written about a Colombian woman he fell in love with while living in Bangkok, “Never Go Back” showcases how the story of their love led to an eventual breakup in Israel.
The “Never Go Back” video follows the storyline of Lloyd and his love interest embarking on their romantic journey. The beginning of the video showcases the couple’s love evolving as the two are seen doing romantic things like brushing their teeth together, taking long motorcycle drives through the forest and attending concerts together. These visuals are also directly juxtaposed with images of them fighting with each other, yelling and crying, which foreshadows their relationship coming to an end.
“The vertical video is directly connected to the music video. Once you see both, you’ll understand exactly how,” Lloyd says in a statement. “When writing my music, I share my experiences but recognize there are two sides to every relationship and breakup… this one is from the perspective of my girlfriend.”
Dennis Lloyd’s signature sound is a mix between pop, R&B, rock and reggae. Following up with the huge success of “Nevermind,” Lloyd is gearing up for a busy year and is set to release his debut EP in spring 2019.
Watch the just-released music video for “Never Go Back,” plus the companion vertical video, below.