Daniella Mason is woman: hear her roar. The pop singer-songwriter has unveiled the empowering visual for her new single “Woman Lover Powerful” exclusively via Billboard today (Nov. 15).
In the clip, Mason rallies fellow female artists including Cam, Alanna Royale, Nightbirde and more for a celebration of feminism as they, quite literally, dismantle the patriarchy in the form of a mannequin.
“I do my dance, I make my plans/ And my own money/ Don’t say I can’t, you know I can/ Don’t call it lucky/ One woman band, that’s who I am/ The way I run it/ ‘Cause I’m woman lover powerful/ Woman lover powerful,” she declares as her friends cheer her on.
“I wanted this video to tell the story that I’ve been storing deep in my belly for a long time— the rage and triumph over what society has demanded from me as far back as I can remember,” Mason tells Billboard. “But I didn’t want it to be a lonely tale of an angry woman scorned. I wanted to inject a sense of camaraderie, a sense of diverse thought and emotion, and all the things we are. I wanted to inject my community. Cue: all of my favorite Nashville lady artists joining me in my quest!”
The anthem serves as the lead single for Mason’s forthcoming EP Physical State, which is set to debut in early 2020. The project will be a continuation of the singer-songwriter’s State of Mine series, following 2018’s Emotional State and Mental State earlier this year.
Check out the exclusive premiere of “Woman Lover Powerful” below.