Conan Gray, 19-year-old YouTuber-turned-bedroom-pop singer, unveiled the video for his newest song “Crush Culture” on Friday (Oct. 26). The track serves as the second single from his upcoming Sunset Season EP, which will arrive Nov. 16 via Republic Records.
The cinematic clip sees Gray lashing out against displays of love and romance. In his frustration, he decides to ruin high school dates, rip up valentines and pop heart-shaped balloons to release his anger.
Gray’s “Crush Culture” is an anthem for loveless individuals who are fed up with watching romance happen from the sidelines. Having never been in a relationship, Gray soon became bitter.
“Eventually, I’d just gotten so sick of watching everyone around me being in love. It’s gotten to a point where when I see people who are in love, I get so bitter from my lack of love that I just want to destroy every relationship in sight,” explained Gray. “Since I couldn’t be in love, no one can — that was my logic. I wanted to write a song for the loveless, thus ‘Crush Culture’ was born.”
Leading up to the release of the EP, Gray will embark on a sold-out, eight-date headlining U.S. tour set to begin Friday night in Houston before concluding in New York on Nov. 20.
Check out the video for “Crush Culture” below.