This time around, a source confirmed, Mars was asked to “curate” the halftime show, meaning we could probably expect some impressive guests to join him, if he agrees.
Mars’ previous halftime performance drew 115 million viewers, according to Nielsen — making it the second highest viewership for the halftime special, following only Perry’s last year (which saw 121 million viewers).
Director of media events for the NFL Sarah Moll talked to Billboard in December last year about booking the Super Bowl halftime special. She said then that the initial conversation to book Mars for Super Bowl XLVIII got going because she was a “huge fan” of his.
“Myself and our producer, Ricky Kirshner, were both personal fans of Bruno and had seen him in concert and knew what he could do,” she said. “And it was a lot of just telling folks here and getting folks excited about Bruno and taking them to shows and letting them see what he could do. And that’s kind of what got it going.”
While Moll said her being a fan alone is not the decision-maker in booking talent for the massive event, and ultimately it’s decided by the league’s commissioner and its executives, “I like to think that I have somewhat of a say and I know I do have somewhat of a say. I definitely let my personal opinions come out, you have to.”
She also said her greatest accomplishment for 2014 was booking Mars for the Super Bowl XLVIII halftime special, breaking the halftime record of the time in so doing. She added, “But I look at it really is Super Bowl XLVIII as a whole and the day really encompassed music from the beginning of the day all the way through halftime.”
Reps for Mars and the NFL had not responded to Billboard‘s request for comment at time of publishing.
Entertainment Weekly first reported this news.