Billie Eilish just took her merch to a whole new level. The “My Future” singer announced this week that she’s teamed up with Nike for her own line of 100% vegan Nike gym shoes. “I am SO excited to finally share my two air jordan silhouettes with you!! i’ve always loved @jumpman23 and it was such an incredible and surreal experience getting to create these, especially in a sustainable fashion,” Eilish wrote in an Instagram post in which she previewed the shoes that are animal-product free and made of 20% recycled material.
The shoes — one pair lime green (AJKO 1) the other a neutral tan (AJ 15) — are slated to drop on Sept. 27 in Billie’s official store and then on Sept. 30 on the Nike SNKRS app. “I love how they feel. You can kinda do anything in them,” Eilish said in a promo video of the AJKO’s. “They’re gender-neutral, which I really love. You can be whoever and whatever you want with these, and with any shoe. Because that’s your right, and that’s always something I would talk about with my shoes.”
She also noted that the Jordan 15’s have always been her favorite style of the shoe, revealing in the video that she “begged” for the classic black and red ones when she was younger. “When I got them I was so… I looked at them as if they were a million dollars, sitting right in front of me.” As a bonus for fans, Eilish said the sneaks are a kind of homage to her, down to her signature Blohsh logo, which is on the tongue of the shoes.
“You can make cool s–t and you don’t have to be wasteful,” Billie said of her push to make the shoes sustainable. “This is not a popular shoe, and I don’t give a f–k. Because what you feel about something that you love deeply, is all that matters in the world.”
PETA appreciated the effort, tweeting, “Vegan fashion icon right here We love you for making these all #vegan and always saving animals and our planet in style.”
Check out Eilish modeling the shoes below.
Vegan fashion icon right here 💯 We love you for making these all #vegan and always saving animals and our planet in style 💚
— PETA (@peta) September 20, 2021