HBO is preparing for a big weekend of premieres and for maximum impact is letting everyone watch it for free.
The subscription TV network announced Wednesday (April 20) it and Cinemax will offer a free preview weekend running Friday–Monday, aligning with the world premiere of Beyonce‘s Lemonade and season premieres of some of its favorite shows.
Beyonce’s Full ‘Lemonade’ Trailer Is Here: Watch
In the revealed weekend schedule it appears that the Lemonade event will be an hour long, running from 9–10 p.m. EST between the world pay-TV premiere of Jurassic World and a the Gennady Golovkin vs. Dominic Wade middleweight world championship boxing match. It will also run again Sunday at 8 p.m. before the season premieres of HBO’s beloved series Game of Thrones, Veep and Silicon Valley.
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Beyonce Posts Video Teaser for ‘Lemonade’ Project: Watch
The length of Lemonade is significant as it suggests this could be the premiere of Beyonce’s much anticipated sixth solo studio album, rather than solely a single as some have thought.
Watch the video here: