Beyonce took over Times Square in New York City on Friday (April 22), ahead HBO’s Saturday premiere of her new project called Lemonade.
HBO is Letting Everyone Watch Beyonce’s ‘Lemonade’ Premiere for Free This Weekend
Digital billboards promoted the hour-long television event, teasing scenes to fans’ excitement.
Beyonce’s Full ‘Lemonade’ Trailer Is Here: Watch
Beyonce’s Lemonade is expected to be the release of her sixth solo studio album, which has been rumored as a lengthy concept video. It airs Saturday on HBO at 9 p.m. EST.
See pics here:
44th x Broadway.
For 23 more minutes. #LEMONADE pic.twitter.com/5d5GKQbvlv— HBO (@HBO) April 22, 2016
Beyoncé’s #LEMONADE — taking over Times Square! #Wow pic.twitter.com/05NkcJ7rhs
— BEYONCÉ LEGION (@Bey_Legion) April 22, 2016
Sometimes you gotta just pour #LEMONADE all over Times Square. Look up from now until 6pm for a @HBO takeover! pic.twitter.com/kwDqJwP3tk
— Rachel H. (@MiissHislop) April 22, 2016
#LEMONADE promo at Times Square.– pic.twitter.com/1G75q8nxmB
— Beyoncé Reigns (@BeyonceReigns) April 22, 2016