After a three-day social media countdown, the Backstreet Boys have announced that they’re back with a brand-new single. “Don’t Go Breaking My Heart” will premiere on Thursday as a follow-up to their 2013 album In a World Like This.
On Friday, BSB took to Twitter to post a silhouette photo of their likenesses, accompanied by the caption “Ready…” Over the following days, they took to the platform with behind-the-scenes footage using the captions “Set…” and “Don’t Go…”
Ready… pic.twitter.com/XiWkn6H7lV
— backstreetboys (@backstreetboys) May 11, 2018
Set… pic.twitter.com/DQYSH3oOYp
— backstreetboys (@backstreetboys) May 12, 2018
Don’t Go… pic.twitter.com/SUVdO2sdSn
— backstreetboys (@backstreetboys) May 13, 2018
Finally, on Monday (May 14), the band gave fans what they’d been waiting for by sharing the cover art for their upcoming single. While the Backstreet Boys look super serious in the photo, the accompanying caption showed off their dad-like sense of humor by alluding to their 1997 hit single “Everybody (Backstreet’s Back). “Excuse the dad joke but…we’re back,” they tweeted with a winky face emoji.
Excuse the dad joke but… we’re back — NEW BACKSTREET BOYS SINGLE “DON’T GO BREAKING MY HEART” OUT MAY 17TH pic.twitter.com/yBcIXxVQ2y
— backstreetboys (@backstreetboys) May 14, 2018
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Last month, the Backstreet Boys celebrated 25 years in the industry, which they are capping off with the release of this new single. Shortly after “Don’t Go Breaking My Heart” debuts, the band will return to their Las Vegas residency at the Zappos Theater this summer.