October is National Bullying Prevention Awareness Month, and in a new push to instill such awareness in youth, The Ad Council’s “I Am A Witness” campaign has launched a new “social good emoji.”
In a new promotional video for the emoji, called “Ben’s Story,” Alessia Cara‘s latest hit “Scars To Your Beautiful” serves as a soundtrack for the latter portion of the story. Cara is lending more than just her music, though, as she is also featured in a music challenge across popular apps musical.ly and live.ly that aims to involve more teens in an effort to grow awareness.
The anti-bullying campaign, which is being referred to as the #IAmAWitness challenge, asks users of these apps to create a 15 second music video to “Scars To Your Beautiful.” In the video, they must illustrate what should be done when someone witnesses bullying in action. Other musical.ly influencers such as Kristen Hancher, JoJo Siwa and Johnny Orlando and more will also contribute to the challenge.
Watch the “Ben’s Story” video below.