Aaron Carter is making his comeback with his upcoming fifth studio album, LøVë, that has been almost 14 years in the making. Billboard previously premiered the unmastered preview of his first single “Fool’s Gold,” and today Carter is debuting the music video for the single in full.
Without label support, the preparation for “Fool’s Gold” has been a DIY endeavor. “‘The ‘LøVë’ album and ‘Fool’s Gold’ era has been D.I.Y. hustle since day one. “Everything from the production, songwriting, mixing, photoshoots, music videos, packaging and distribution have been a collective involvement from a team I like to call ‘Team Fool’s Gold,’” Carter told Billboard. “The rest of the team is Jon Asher, Melanie Fontana, Michel (Lindgren) Schulz, Taylor (Lakestreet Louis) Helgeson.”
“Relaunching the brand has been an exciting and fulfilling process- I’m definitely looking forward to my future!” Carter added. LøVë will be released on Carter’s own label Rakkaus Records later this year.
Watch the “Fool’s Gold” video below.