It’s no surprise that five out of Instagram’s top 10 most-followed accounts are music-related and the list of the most-liked snaps from musical celebs in 2016 features a lot of the names you might expect (Beyoncé, Katy Perry, Drake, Selena Gomez, etc.) But what were the biggest trends, hashtags, most ‘grammed festivals, which fan groups ruled the service, what songs got the most mentions and what were the top Instagram music moments of the year? (All data provided by Instagram.)
Billboard has that all for you, as well as a run-down of who joined the service for the first time this year, including:
America’s Got Talent judge Simon Cowell
And cartoon rockers the Gorillaz?
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Artists with most mentions
- Selena Gomez
- One Direction
- Beyoncé
- Rihanna
- Ariana Grande
- Twenty One Pilots
- Taylor Swift
- Drake
- Coldplay
- Sia
- Ne-Yo
- Jennifer Lopez
- Kanye West
- Wale
- Madonna
Top 15 songs with most mentions on Instagram in 2016 (based on total global number of mentions for a sampling of the year’s top Billboard-charting songs, in captions, comments or photos):
- “Formation” – Beyoncé
- “Sorry” – Justin Bieber
- “Work” – Rihanna ft. Drake
- “Ride” – Twenty One Pilots
- “Pillowtalk” – Zayn
- “Perfect” – One Direction
- “Heathens” – Twenty One Pilots
- “Hello” – Adele
- “My Boo” – Ghost Town DJ’s
- “Panda” – Desiigner
- “Love Yourself” – Justin Bieber
- “Stitches” – Shawn Mendes
- “Dangerous Woman” – Ariana Grande
- “Sorry” – Beyoncé
- “Purple Rain” – Prince
Most Instagrammed moments
The death of David Bowie
Prince’s death
10 Most active Fan Armies
- Selenators (Selena Gomez)
- Team Drake (Drake)
- Beyhive (Beyonce)
- Arianators (Ariana Grande)
- Harmonizers (Fifth Harmony)
- Little Monsters (Lady Gaga)
- Barbz (Nicki Minaj)
- Swifties (Taylor Swift)
- Directioners (One Direction)
- Rihanna Navy (Rihanna)
Most buzzed-about U.S. music trends and hashtags
- #hiphop
- #dj
- #festival
- #concert
- #singer
- #livemusic
- #selenagomez
- #onedirection
- #twentyonepilots
- #band
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Artists who gained the most new followers
- Selena Gomez (@selenagomez) – Gained more than 50 million followers.
- Ariana Grande (@ariangrande) – Gained for than 40 million followers.
- Taylor Swift (@taylorswift) – Gained more than 38.3 million followers
- Beyonce (@beyonce) – Gained more than 37 million followers
- Nicki Minaj (@nickiminaj) – Gained fore than 29 million followers
- Katy Perry (@katyperry) – Gained more than 25.1 million followers
- Miley Cyrus (@mileycyrus) – Gained more than 24.3 million followers
- Demi Lovato (@ddlovato) – Gained more than 22 million followers
- Jennifer Lopez (@jlo) – Gained more than 20 million followers
- Justin Timberlake (@justintimberlake) – Gained more than 18 million followers
Most Instagrammed music festivals
- Lollapalooza
- Ultra Music Festival
- Glastonbury Festival
- Fuji Rock Festival
- SXSW Music
- Coachella
5 Artists who used Instagram to announce new music