YouTube is the great frontier in the ever-changing musical landscape. Kids who start a channel to share their sonic interests with friends may one day become label heads and partners with some of the most powerful industry execs in the world.
So it goes for the people of Proximity, who have entered into a label partnership with the legendary Geffen Records, the same label founded by icon David Geffen that steered the careers of Guns N’ Roses, Nirvana, and more.
“It’s humbling to be able to work and partner with a label like Geffen, which has such an extensive and legendary catalogue of music under their name,” says Proximity founder and CEO Blake Coppelson. “Spearheading the label is one of many steps to continue furthering Proximity’s global presence in the music scene and expanding from just a curation outlet.”
The celebration is marked with Proximity’s first original release, “Know U Anymore” by Bo Talks. It’s pop-driven dance familiar enough for radio that packs a surprisingly funky hook just different enough to perk tired ears. It’s a stand-out track that features vocals from Sarah Hyland, aka prissy daughter Haley Dunphey in the ABC sitcom Modern Family.
“Proximity has been our family for a long time,” says Geffen Records president Neil Jacobson. “Blake is a brilliant music mind and I totally believe in him. Having a venture together is something we talked about for a long time and then BOOM — he delivered one of the best first listen hits I have heard in a long time in ‘Know U Anymore.’ Then we were off to the races.”
“Know U Anymore” is out now all over the internet. Listen to it in full and check out the colorful lyric video below.