Wynn Nightlife veteran Jared Garcia is returning to the brand in a new role as director of lifestyle marketing. After eight years spent in artist relations, the company believes Garcia’s new role will increase its presence among fans nationwide, beyond the confines of its home city of Las Vegas.
“Jared has spent the past eight years amassing an incredible reputation within the industry as a leader in the electronic space,” Wynn Nightlife managing partner Alex Cordova said in a statement. “We are happy to welcome him back in his new role.”
Wynn runs the famous XS Nightclub and Encore Beach Club. In 2018, it counts a myriad of sounds among its roster of artists, from The Chainsmokers, Marshmello and Kygo to RÜFÜS DU SOL and Jamie Jones. Garcia’s existing relationships with Wynn’s bevy of talent are expected to aid him in his new position.
Last July, Wynn announced it appointed Kevin Clark as its executive director of talent and programming, a role in which he also works closely with Cordova.