Thanks to a combination of show-and-album bundles, a series of in-stores and traditional retail push, Wisin & Yandel’s “Los Vaqueros: El Regreso”(Machete/Universal), debuts at No. 1 on Billboard’s Top Latin Albums chart.
“Los Vaqueros” moved nearly 31,000 units, according to Nielsen SoundScan, coming in far above Cristian Castro’s “Viva El Príncipe,” which slipped to No. 2 on the chart but has held its own nicely since its release last December.
Aside from the 46,000-unit opening week for Shakira’s “Sale el Sol” in November, “Los Vaqueros” is the biggest Latin album debut in more than a year, topping Enrique Iglesias’ “Euphoria” in July (27,000) and Marc Anthony’s “Iconos” in May (24,000), according to SoundScan.
While “Los Vaqueros” success can be attributed in large part to its retail strategy, and even to digital sales — 4,000 albums were sold in digital format, according to the label — the reggaetón duo is also benefitting from radio with two tracks on the top 25 of Billboard’s Hot Latin Songs chart: “Estoy Enamorado” at No. 18 and “Zun Zun Rompiendo Caderas” at No. 25. In addition, Enrique Iglesias’ “No Me Digas que No,” featuring the duo, is at No. 8.
At No. 1 on the Hot Latin Songs chart is Ricky Martin’s “Lo Mejor de Mi Vida Eres Tú,” featuring Natalia Jiménez, which finally pushes Don Omar’s “Danza Kuduro,” featuring Lucenzo, to No. 2.