Reggaeton stars Wisin & Yandel have been named coaches for the third season of the Mexico’s popular version of “The Voice.”
The Puerto Rico natives, who have collaborated with some of the biggest names in music such as Enrique Iglesias, Ricky Martin and T-Pain, are the first names to surface for the next installment of the singing competition “La Voz…Mexico.” The program begins airing in September on the Televisa network.
In May the Grammy-winning pair squashed rumors that they were breaking up and instead said they were working on individual projects. Additionally, the rappers were said to be in talks with several labels including Universal Music Latin Entertainment, where their deal was up. The entertainers have remained active with several projects including sponsorships. They signed a deal with Coors Light in a yearlong endorsement contract that will be seen throughout the summer.
The act has also been a force on the Billboard charts with singles such as “Follow The Leader” with Jennifer Lopez, which peaked at No. 1 (for two weeks) on Hot Latin Songs, according to Nielsen SoundScan. The duo’s “Algo Me Gusta De Ti,” featuring Chris Brown and T-Pain, peaked at No. 1 (for 14 weeks) on Hot Latin Songs.
The other coaches for the upcoming edition of “La Voz” will be announced at a later date. Last season’s program featured Spanish singer Miguel Bosé, pop songstress Paulina Rubio, Chilean crooner Beto Cuevas and the late regional Mexican singer Jenni Rivera.
Rivera died in a plane crash on Dec. 9 (2012) while working in Mexico. After performing at a concert in Monterrey she was scheduled to appear on “La Voz.” The singer’s death made international headlines and tributes followed on TV, radio and social media.
Wisin & Yandel, who have launched many other projects including a clothing line, last year dropped out of a North American concert tour with Iglesias and Lopez. The departure was amicable, according to the parties involved. Since then they have toured extensively.
“The Voice” franchise by the Talpa Media Group of the Netherlands has licensed the program’s format in well over a dozen countries.