Will.i.am is suing Pharrell Williams over his ‘i am OTHER’ brand. According to official court documents obtained by Rolling Stone, will.i.am cites that the logo utilized by Pharrell bears a “confusingly similar” resemblance to his own ‘I AM’ trademarked goods. “The registration of the mark… is likely to dilute the I AM mark and the WILL.I.AM mark,” the document read.
The Black Eyed Pea front man also claims to own the copyright to the phrase ‘I AM’ and that the creative brand ‘i am OTHER’ will directly ‘dilute’ his ownership of the maxim.
Pharrell is reportedly disappointed in the announcement of the lawsuit. “I am someone who likes to talk things out and, in fact, I attempted to do just that on many occasions. I am surprised in how this is being handled and I am confident that Will’s trademark claims will ultimately be found to be as meritless and ridiculous as I do,” he said in a statment to Rolling Stone.
Will.i.am’s first solo effort, “#willpower,” was released in April. The rapper/producer performed “We Can’t Stop” and “Fall Down” with Miley Cyrus on Jimmy Kimmel last night (June 26).