Whole Food’s official Instagram page was once brimming with photos of foods and drinks from the supermarket chain, but as of Tuesday (June 19), the company has purged all of its social media posts, leaving four cryptic white squares as the only posts, along with blank Instagram Story snaps.
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Even more mysteriously, the account appears to be following only four artists — Beyonce, Cardi B, Sting, and Bon Jovi — and fans have questions.
If Whole Food’s latest marketing strategy is any indication, the food giant is likely gearing up to unveil a major announcement that will explain the reason behind the move. There’s also a bee emoji in the bio section of Whole Food’s Instagram page, leading many to speculate that a bee-themed product (given that the artists’ names are associated with bees) or that perhaps a campaign featuring the artists is on the horizon.
Whole Food’s Twitter page remains intact, as their last tweet was on Father’s Day (June 17).
Check out some of the fan reactions below.
Cardi BEE
BEE Yonce
STINGI see what you’re doing Whole Foods. I SEE IT.
— Suzie Samin is on hiatus (@suzannesamin) June 19, 2018
A quick Whole Foods update: Sting and Beyoncé are collaborating- ya heard it here first pic.twitter.com/LPNh69BbTm
— christina (@c_in_sea) June 18, 2018
Didn’t Beyoncè invest in a lemonade company I thought they were sold in Whole Foods…or maybe I’m making that up I don’t know
— luis– (@imliterallyluis) June 18, 2018
Knowing her she’s prolly gonna release something vegan related through Whole Foods.. and my broke ass is still gonna buy the shit pic.twitter.com/FNl3p8ReAv
— ??APESHIT (@relaxlmj) June 18, 2018
Beyoncé got a vegan line about to drop with Whole Foods! WIG BITCH SKSKSK!!!! https://t.co/QGWLul3zaz
— DAQUAN (@IAMDAQUANSMITH) June 18, 2018