UK-based digital music service we7 has a mobile app out for the iPhone, expected on March 1.
The Premium Plus app works much like that from competitor Spotify. For 10 pounds a month, users can stream any song in we7’s catalog of more than 5 million tracks on an unlimited basis from the phone. The company additionally offers a 5-pound a month service to stream ad-free songs from the Web, sans mobile access. And of course it has a free, ad-supported tier as well. The service is live only in the UK, and only for the iPhone, although an Android app is in the works.
It will be interesting to watch how many users opt for the mid-tier Web-only ad-free stream and which opt for the more expensive mobile access plan. Spotify does not offer such a mid-range option. Spotify has converted less than 5% of its free base to the paid premium tier, and labels need to see far higher conversion rates to continue supporting the service.
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