After five long months of agony, ecstasy and couch potato-dom, the matchup for Super Bowl XLV is finally revealed, as the Green Bay Packers play the Chicago Bears for the NFC Championship and the New York Jets square off against the Pittsburgh Steelers for the AFC Championship. A new round of NFL playoffs means another hip-hop-related Pepsi MAX ad, and this week, Lupe Fiasco grabs the mic to rap about the Packers and his hometown Bears.
In these exclusive director’s cuts, Fiasco and rapper Nick Jarvis are featured rapping about the Bears-Packers game, and Jarvis raps solo in the second video on the Steelers-Jets game. Fiasco, who name-checks Chicago football legend Dick Butkus and Packer Hall of Famer Ray Nitschke, clearly knows the game.
The rapper — whose long-awaited new album, “Lasers,” is set for a March 8 release — joins Big Boi, Talib Kweli and B.o.B on this season’s Pepsi roster. The videos, produced by New York-based marketing company Cornerstone, splice together the rap stars with NFL footage and images of graffiti and break-dancing. Both spots will air during the games’ final two-minute warning.