J-pop singer Kyary Pamyu Pamyu shared the music video for her latest single, “Kimiga Iine Kuretara.”
Written by longtime collaborator Yasutaka Nakata, the song’s title roughly means “If you give me likes” in English, and is currently being used as the opener of a TV drama series about an outwardly normal family that faces difficulties because each member goes viral on the Internet for various reasons.
The song is also about dealing with social media and the uplifting feeling of receiving a “like” on a post you made when you’re feeling down.
The accompanying video is also a commentary on the challenges of living in a digital society. It starts off by showing Kyary cooped up in a room, looking disheveled and bearded from exhaustion because she has been struggling with anxiety, discontent, and inner conflict.
She goes on to battle the negativity she faces on the web, Street Fighter-style, and also wades through the overwhelming sea of memes and social media posts. She eventually comes out of her funk after focusing on being herself and listening to positive feedback from her fans.
Fantasista Utamaro — the visual artist responsible for such videos as Kyary’s previous song “Oto no Kuni” and Pharrell Williams’ “It Girl” — and Nakayaman, a marketing strategist and digital artist, teamed up to create the new visuals.
“Kimiga Iine Kuretara” dropped digitally Friday (May 10).