J-pop girl group Dempagumi.inc released the quirky new music video accompanying its upcoming single “Inochi no Yorokobi,” set to drop June 26.
The colorful visuals feature the girls decked out in wacky caveman-meets-“ganguro” costumes, singing and dancing against backdrops suggesting the end of civilization as we know it: a huge red sun setting in an urban skyline, a dark jungle, and familiar city landmarks such as the Shibuya “108” department store overrun with vines.
The bizarre video for the song with a title that roughly means “the joy of life” in English was directed by Renki Yamasaki, who helmed the six-member group’s videos for “Future Driver” and “Kira Kira Tune.”
Dempagumi.inc also shared the cover art for the upcoming CD single, which will be made available in several different versions. The limited first editions will come with DVDs, with Types A and B featuring Parts 1 and 2 of newly edited concert footage from the group’s spring 2019 tour stop in Nagoya.
The girls will also kick off their domestic hall tour, called UHHA! YAAA!! TOUR!!! 2019, from June 26, the same day the “Inochi no Yorokobi” single goes on sale.
— ????.inc (@dempagumi) June 1, 2019