Warner Music Latin America has signed a deal to make its music videos available on the video-sharing Web site, Terra TV.
The content and revenue partnership with Terra Latam, the leading Latin American internet company, will allow Terra TV users to access music videos by local and global Warner Music Latin America artists for free.
Users will also be able to purchase downloads and a second phase of the agreement will include a pay-per-view option for live concert streaming.
Warner Music Latin America and Terra Latam will also combine for a promotional push for the major’s artists on Terra TV each month, with interviews and behind-the-scenes footage also available to download. Both companies will share in revenues generated by the ad-supported distribution platform.
“This partnership, the first of its kind in Latin America, provides our artists with a major online presence that creates an even closer connection with music fans all year round,” says Alfonso Perez-Soto, VP, business development, Warner Music Latin America, in a statement. “This is another exciting step forward for Warner Music as we continue to embrace the new ways our audiences experience music at the same time as preserving the rights of copyright holders. Ultimately, our landmark agreement with Terra will benefit artists, third party advertisers and of course music fans.”
In the statement, Pedro Rolla, media director for Terra Latam, adds: “Our partnership with Warner enhances our Terra TV platform with the best and most innovative video offering available to music fans all over the world.”
Terra Latam operates in 18 countries, including the U.S., with approximately 52 million unique users each month.
