Warner/Chappell Music is revamping its synchronization department globally. The publisher has restructured its marketing and licensing divisions to report to one person and hired more personnel to aggressively pitch and market its catalog of songs.
Brad Rosenberger is leading the U.S. team from Los Angeles as senior VP, head of strategic marketing and synchronization licensing, reporting to Warner/Chappell CEO Dave Johnson. Reporting to Rosenberger are New York-based Dave Pettigrew, senior VP strategic marketing, and Los Angeles-based Wendy Christiansen, VP film and television.
Leading the U.K. team is Jim Reid as the new head of film and television, reporting to Richard Manners, managing director of Warner/Chappell Music
Rosenberger is overseeing all synchronization pitching and licensing in the U.S. He is also leading the publisher’s marketing for its standards catalog, which includes songs by George and Ira Gershwin, Cole Porter, James Brown, Sammy Cahn and Curtis Mayfield.
Rosenberger tells Billboard.biz that he expects that this new structure will enhance services to the publisher’s clients. This includes quick turnaround time from when a license request comes into the publisher to when approvals and the license are completed. He also says that the global team will be working together much more closely, finding creative ways to market the catalogs worldwide through specialized promotions.
Rosenberger was most recently Warner/Chappell’s senior VP film/TV catalog department in the U.S. Reid was BBC Worldwide’s acquisition and development director for BBC Music/New Media. Pettigrew was EMI Music Resources VP. Christiansen was BMG Music’s senior director, film music.
Pettigrew’s creative team includes Michael Lau as director and Caleb Cliff as manager of strategic marketing. Christiansen’s team includes Alexandra Robertson as senior director and Millie Hsyu as manager, film/TV.
Licensing executives reporting to Rosenberger are Paulette Hawkins and Pat Woods, both promoted to VP licensing.
With the new hires, the creative/synchronization department now has 26 employees.