Warner Music U.K. is expanding its label offerings with the launch of a new Artists and Label Services division.
Effective immediately, Warner Music Artist and Label Services will be headed by London-based Dan Chalmers, managing director of Rhino U.K. and ADA U.K., who reports to Christian Tattersfield, CEO, Warner Music U.K. The new division enables established independent artists and labels access to a suite of international marketing and distribution services.
Building on the existing Warner-owned Alternative Distribution Alliance U.K. (ADA) offering, non-Warner affiliated artists and labels will be able to utilize a range of specialist support functions, including physical and digital sales and distribution, digital marketing, promotion, publicity, manufacturing, brand partnerships, media planning and buying, synch and licensing.
Veteran British electronic dance act Orbital and former Smiths guitarist Johnny Marr are the among the first artists to work in conjunction with the division, with the release of Orbital’s latest studio album “Wonky” (ACP Recordings Ltd) directly utilizing Warner’s expertise in the fields of retail and online marketing strategy, alongside manufacturing, radio and TV promotion, as well as media planning and buying. Warner Music Artists and Label Services says that it is currently in discussion with other well-known established artists, but declined to reveal names.
“Warner Music’s Artist and Label Services allowed us to produce an album in our own way, then use the power and strategic expertise of a major label to support its successful release,” said Orbital’s manager, Rob Holden, in a statement.
Commenting on the launch, Tattersfield added: “Our priority is to cultivate an environment that allows artists to achieve their full potential. We are opening the door for Warner Music U.K. to create deeper relationships and new commercial partnerships with successful independent acts.”