Warner Music U.K. has launched a new dance music imprint, One More Tune (OMT).
In a statement, Warner said the label will sign and develop talent from the U.K. and around the world and build on the major’s dance heritage, which includes repertoire from artists including Pete Tong, Orbital, Paul Oakenfold, Goldie, Utah Saints and Pendulum.
OMT will also work with Rhino to build Warner’s dance compilation business. Rhino has released compilations under the Gatecrasher and Cream banners. Rhino U.K. and OMT are planning a 3CD super club compilation, covering Pacha, Cream and Gatecrasher.
Labels have increasingly seen opportunities for chart success with dance releases. Sony Music revived its Deconstruction imprint in summer 2009, eight years after it was closed.
Anton Partridge has been appointed OMT’s label head. He will report to Christian Tattersfield, CEO, Warner Music U.K., as well as Dan Chalmers, managing director, Rhino U.K. on compilation activity.
Since 2005, Partridge has run AFP Management & Publishing, which has partnered with artists such as the Shapeshifters, Gramaphonedzie and Donnie Sloan. AFP Management, which he founded, will continue to exist alongside Partridge’s OMT responsibilities. He had also been consulting at Sony/ATV Publishing on projects such as Empire of The Sun and Bless Beats.
Partridge has appointed Mark Hadfield as label manager. Hadfield is a producer, DJ, re-mixer and A&R executive who has collaborated with artists including Armand van Helden, Kylie Minogue and A Guy Called Gerald.
The OMT label’s early signings include one-off tracks to build its roster, including Adrian Lux’s “Teenage Crime” (licensed from Axtone Records), as well as Fedde Le Grand’s remix of the Everything But The Girl’s “Missing,” and Paul Oakenfold & Benny Benassi’s current club hit version of Red Hot Chili Peppers’ “Other Side.”
OMT is building its distribution network with dedicated dance music sites such as Beatport and some third party dance distributors. The label will release through Neon Records in Australia and Big Beat Records in the U.S., part of the Atlantic Records family, with further affiliations to follow.
“Anton and Mark are an excellent team, combining talent-spotting and hit-making skills with marketing and commercial expertise,” said Tattersfield in a statement. “Having them on-board will strengthen the range of our A&R activities and our commitment to finding and breaking the most extraordinary artists in all genres.”
Partridge added: “This is an exciting opportunity, coming at a time when dance music is once again beginning to achieve meaningful mainstream success.”