Warner Music International has pacted with Televisa to make Warner Music mastertones available to mobile customers in Mexico through Televisa’s online portal, Esmas.com.
The service launches with exclusive content from Mexican band Maná. During the remainder of 2006, a wide range of Warner Music mastertones will be made available, including Luis Miguel, Madonna, and Alex Ubago.
“Offering WMI content to our Esmas Móvil customers represents an important addition to our current mobile content catalog,” said Juan Saldívar, Esmas CEO, in a statement. “We are sure that the importance of WMI’s music catalog among Mexican consumers and Esmas wireless business will represent a whole new experience for mobile users in Mexico.”