New York-based electronic booking agency Vital Talent, founded by agent Gerry Gerrard, has closed its doors. Gerrard has left the agency business to pursue artist management and promotion under his original company Chaotica.
As a result of the closure, Vital Talent clients the Chemical Brothers, Underworld, the Prodigy, Sandra Collins, the Orb and Mark Knight will join the roster of William Morris Electronic (WME), the electronic music division of Los Angeles-based talent firm William Morris Agency (WMA).
“I am looking forward to working with (WMA booking agent) Sam Kirby and the William Morris team to take electronic music into the mainstream where it belongs,” Gerrard said in a statement via WME. He was not available for further comment at deadline.
The Prodigy and Collins will be represented globally by WME, while the Chemical Brothers, Underworld, Knight and the Orb will only be repped by the agency in North America.
WME, a joint venture between the William Morris Agency and British DJ Pete Tong, launched in August. The new electronic music division aims to create a “boutique agency model within the larger agency,” WME’s Joel Zimmerman recently told Billboard.
In addition to Tong and Zimmerman, WME is overseen by WMA booking agents David Levy in London, Kirby in New York and Marc Geiger in Beverly Hills, Calif. The division’s roster includes Paul van Dyk, Soulwax, Thievery Corporation, Basement Jaxx, Deadmau5, Fatboy Slim, DJ Shadow, Goldfrapp, Groove Armada and the Crystal Method, among many others.